However, the reality is that your clients want value for money and you want to deliver outcomes. It is also an easy way for your clients to know what to budget for. You come from an employee background where your boss bought hours from you for years. The answer is that it is the easiest way to start in your business. Neither of you want to buy or sell hours or time, so why does the conversation revolve around the hourly rate so often? Clients want to buy value and you want to deliver quality outcomes. It also provides you with ideas on how to add value to the client while not impacting negatively on your costs. This perfect client welcome kit helps you establish a strong relationship with the client from day 1. ![]() So what can be done so that you hold on to your clients longer and weed out the tyre kickers sooner? It's a cycle that is hard to get out of and while you are marketing you aren't earning any income. You see the normal cycle for a virtual assistant is to market, pick up a client, lose the client and then market again. It's not unusual, it happens all the time… It doesn’t matter if your rates are as low as they can be, the client uses your services and then either just doesn't call anymore or goes elsewhere. If that is the case then a welcome kit that helps you induct your clients into your way of working is exactly what you need. Perhaps you are attracting clients but you don't seem to work well with them. ![]() ![]() `Are you sick of marketing constantly for new clients because your existing clients don't stay?
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